Wednesday, October 15

Spend a dime on a gerund, please

From: Chris Snapp
Date: Oct. 9, 2003
Subject: "I am not making this up."

[ed note: who said that?]

Sheesh - it's hard enough to avoid gibberish as a flack - now the advertisers are jamming up the works with gobbledy-gook?

This is a verbatim clip from today's Line56 e-Business Weekly []:

Spend Data Management (SDM) noun.
Next-generation product solutions employing standards-based
strategies to leverage spend data for catalyzing ROI from sourcing
and ERP initiatives (Example: Global leaders embracing Zycus SDM to
achieve spend visibility and compliance)