Friday, May 23

MediaPost Raw - A New Buzzword

We haven’t heard corporate wordplay this clever in some time. Last year, a top Grey executive said he’s aiming to create a “tra-digital” shop — one equally proficient in old and new media.

Tra-digital? Whoa - that's bad. Straight out the Elks' lodge.

The other buzzterm the post cites is "automagically," which is at least 3 years old. Heard it in numerous conference demos and video tutorials.