Friday, April 22

peeling back the layers of PR B.S.

John Gruber provides an excellent translation of the company line on Adobe's purchase of Macromedia. Thanks to Bob at Snee dot com for alerting us.

one of the translations - check it:

Who proposed this acquisition — Adobe or Macromedia?

Official answer:
With the recent success and strong momentum of both Macromedia and Adobe, the CEOs of each company agreed that this was an excellent time to combine forces. Together, we have the opportunity to create an industry-defining technology platform that delivers compelling, rich content across a wide range of devices and operating systems.

Translation:
Adobe CEO Bruce Chizen was the pitcher, Macromedia CEO Stephen Elop was the catcher.

Every PR department should have someone who can translate like this.

Sunday, April 17