Thursday, December 14

{Just in: an observation or two from the Great White North, pointing the finger at the media.
I must agree that once a buzzword makes the jump from press release or marketing materials to editorial territory, all is lost. I think the leading vector of lexical infection must be analysts. Analysts and consultants.}
Dear Buzzkiller,
Just a few random observations on the rise of buzzwords:
Do you think Wired magazine should take any responsibility for the dramatic rise in buzzwords since the early-1990s? That Wired Style Guide--published by Wired's book publishing arm HardWired--couldn't have helped anyone. It argued that jargon is *good*. Should they be held responsible for reparations--say, bundling a copy of Strunk & White's Elements of Style 3rd Edition along with Wired Style?
The current crop of e-business magazines (Fast Company, Business 2.0, The Industry Standard, etc.) have mastered the editorial voice of the
knowledgeable insider--the same voice pioneered by pop culture mags decades ago. Since they have to appeal to their audience of under-35 "e-preneurs" (gag) and older VCs who should know better, do you think we'll ever see plain English within their pages? Is there a way to force these mags to grow up, say, forcing the editors to read their own back issues so they can see how trendy and silly they sound in retrospect? I look forward to hearing your thoughts.
Just sign me,
Nostalgic for English in Canada