Wednesday, August 6

Eyes Only: Fire-Grilled salads!

Truly amazing stuff. A friend of the language (name withheld until we hear different) forwarded something intended solely for those with drops of Kool-Aid hanging from their chins. This intercepted communique was meant to remain snugly between Bain and the BK Lounge. But like a greasy patty, it slipped out and onto the buzz-sawing room floor. On the Internet, there is no five-second rule.

From: "jed morninducat"
Date: Tue, 5 Aug 2003 09:19:57 -0500
Subject: We have a winner

Bain and Company accidentally e-mailed me a PPT presentation prepared for Burger King. The first slide was a classic. Titled "Salad Strategic Objective Statement," it read:

“Burger King will leverage its Fire-Grilled core asset and cooking advantage to be a potent competitor in the salads segment beginning in 2004. Burger King will offer a portfolio of standout, break-through salads to take advantage of market trends and consumer taste shifts, and significantly boost restaurant profitability”

ed. note: credit to Bain for the high-brow hyphen in "break-through." And I don't know about y'all, but this is precious inside info - as soon as the market opens, I'm shorting Mickey D (NYSE: MCD) big-time.